benjamin hofmann
2024
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this portfolio is intended to give the viewer a brief insight into my experience in fashion

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welcome! this portfolio is intended to give the viewer a brief insight into my experience in fashion
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"polarkreis" short story
AMFI semester IV "studio"
for this project, students were asked to conceptualize a fictional collection for Gucci, guiding the brand into a new creative direction.

my concept was based on the connection to nature within Tuscan history and culture. visually referencing the Italian Renaissance and aspects of Etruscan culture.
role: concept, design, execution
year: 2023
for this project, students were asked to conceptualize a fictional collection for Gucci, guiding the brand into a new creative direction.

my concept was based on the connection to nature within Tuscan history and culture. visually referencing the Italian Renaissance and aspects of Etruscan culture.
role: concept, design, execution
year: 2023
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
mond & stern
“mond und stern” or “moon and star”, a project series based on my experiences growing up in a small town in Switzerland. Paying homage to where i'm from and the people that shaped my life. expressing and translating stories and memories into fashion.
role: concept, design, execution
year: since 2021
“mond und stern” or “moon and star”, a project series based on my experiences growing up in a small town in Switzerland. Paying homage to where i'm from and the people that shaped my life. expressing and translating stories and memories into fashion.
role: concept, design, execution
year: since 2021
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
silhouette experimentation I
during the foundation year of my fashion bachelor, students were encouraged to experiment with silhouette without patterns and using minimal sewing.
role: design, execution
year: 2021
during the foundation year of my fashion bachelor, students were encouraged to experiment with silhouette without patterns and using minimal sewing.
role: design, execution
year: 2021
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
construction experimentation
experimental garment construction based on personal interest in medieval armour. from during the course of my foundation year at the Amsterdam Fashion Institute.
role: concept, design, execution
year: 2021/2022
experimental garment construction based on personal interest in medieval armour. from during the course of my foundation year at the Amsterdam Fashion Institute.
role: concept, design, execution
year: 2021/2022
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
silhouette experimentation II
experimental silhouettes developed during the foundation year of my bachelors degree based on traditional dress from different regions of Switzerland.
role: concept, design, execution
year: 2022
experimental silhouettes developed during the foundation year of my bachelors degree based on traditional dress from different regions of Switzerland.
role: concept, design, execution
year: 2022
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
studio bastard
in november 2019, I quit my job as a junior art director at advertising agency "heimat zürich" to pursue a creative path in fashion.

"studio bastard" was my first ever exploration of the medium of fashion.
role: concept, design,
edit, shoot, tailoring
year: 2020
in november 2019, I quit my job as a junior art director at advertising agency "heimat zürich" to pursue a creative path in fashion.

"studio bastard" was my first ever exploration of the medium of fashion.
role: concept, design,
edit, shoot, tailoring
year: 2020
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
AMFI semester III "atelier"
based on early modern age star forts, this concept reflects on the need for emotion and physical protection.
role: concept, design, execution
year: 2022
based on early modern age star forts, this concept reflects on the need for emotion and physical protection.
role: concept, design, execution
year: 2022
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
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